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Use Semrush Sensor to predict SERP fluctuations and master Google algorithm updates

by Technical otaku - 2023-04-10 2107 0 2

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If there is a large change in website traffic, one reason is that the Google search algorithm is undergoing a major update. According to past experience, Google search often adjusts the algorithm, sometimes several times a day, and most of them will not fluctuate too much, but It will be very different when the core algorithm or other more critical updates are made. Google will publish more important algorithm update notifications on "Google Search Status", including the start and end time. In the past, this information will appear in the search center, and after mid-March, it will be consolidated on a single page. If it is an unconfirmed update, it can be Monitoring through third-party tools.

This article introduces that "Semrush Sensor" is a free tool provided by Semrush, a search engine optimization (SEO) service provider. It is mainly used to record and view the fluctuation of the search results page (SERP) in the past 30 days. There are usually some "signs" before the algorithm is updated . Appears, using fluctuations to speculate whether there will be a large-scale algorithm update in the future.

When the Semrush Sensor has a higher value, it means that the update of the algorithm is more significant, and when it shows a very high fluctuation, it means that there is a great opportunity to usher in an update of the Google search algorithm.

Semrush Sensor checks a fixed set of keyword search results every day to measure the changes at the end of the day, and this calculation method uses a specific formula, which can reflect the total search fluctuations throughout the day, and the site changes significantly when the value is high The possibility is high, and the ranking of the website may rise or fall. Checking the Sensor score can help prevent problems and eliminate doubts about abnormal traffic.

Semrush Sensor provides records of SERP fluctuations of various website types, and also lists the proportion of selected results displayed in the top 20 search results. What is more recommended is that the tool itself has a subscription notification service, and users can use email or browser push notifications , you can receive alerts when large fluctuations occur, without having to manually refresh the page every time.

Semrush Sensor
https://zh.semrush.com/sensor/

use teaching

STEP 1

Open the Semrush Sensor website and it looks like the following screen. Switch to the Chinese language from the upper right corner . There are classification options on the left side of the overview page, and the fluctuations of the search results pages in the past 30 days are on the right side. According to the fluctuations, they are divided into blue, green, and orange. Red and red, values close to orange and red indicate higher fluctuations, which may also change the ranking and thus affect website traffic.

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STEP 2

Select from the top to view Google SERP records in different countries and regions. Currently, there are US, UK, Germany, Italy, Spain, France, Australia, Japan and China's Baidu (unfortunately, there is no option for Taiwan). Usually, algorithm updates are implemented on a large scale, so Just select US Google search history. In addition, it can also switch the fluctuation records of desktop devices and mobile devices.

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All website categories will be listed on the left, and you can also select a specific website category to view the SERP fluctuation chart.

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STEP 3

After clicking on a specific date in the chart on the right, the volatility index will be displayed. The higher the score, the more significant the recorded volatility. There will also be a record of the proportion of SERP featured results below. You can see the featured summary, local map label ranking, shopping Search results, knowledge panels, top news, instant answers, changes in the proportion of various advertisements or website sublinks, these are also parts worth observing.

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STEP 4

After clicking the comparison object above, you can also select equipment, country, category, SERP selected results or items to compare the fluctuations of different conditions.

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STEP 5

In addition, click the " Deviation " function from the upper left corner, and you can see from the chart whether there is a different deviation in the average monthly fluctuation. Generally speaking, it will be in the green " normal deviation " range, which means that the recorded fluctuation may be It is about the same time every month. If there is an orange or red " medium deviation " or " huge deviation ", it means that the fluctuation is significantly different from other months. This method can also determine whether the Google search algorithm has been updated. or will be updated soon.

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STEP 6

Click Subscribe Notification from the upper right corner to receive Sensor notifications by email or browser push. When there is a major ranking fluctuation, Semrush will remind users to pay attention.

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Three reasons why it's worth a try:

  • Help users capture fluctuations in the search results page (SERP) and predict Google algorithm updates in advance

  • Help users keep abreast of website ranking changes by checking Sensor scores, and eliminate doubts about abnormal traffic

  • Provide email and browser push notifications, when large fluctuations occur, users can receive reminders in real time


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